Ethan Kramer

We did 90K our first full year in business. With Ethan we did 67K in the first month. Last month we sold over 150K on a single TikTok Shop Live Stream. He knows the levers that need to be pulled and over the past 5 years has allowed us to consistently stay ahead of the game with social commerce

Working with Ethan made a huge and immediate impact on our growth. We never imagined EZ Bombs would be the #1 food and beverage brand on TikTok Shop, but here we are… Ethan helped us break the TikTok Shop product launch record while also ensuring we had a cohesive strategy that allowed us to push into meta, email, SMS and eventually scale our retail ambitions.

We brought Ethan on as an advisor over a year ago and it’s been one of the best decisions we've made for Cruva. He’s the kind of person who doesn’t just give advice — he’s ready to get his hands dirty, makes the right introductions, and helps you think through problems in ways you wouldn’t on your own. His impact on our growth has been real and measurable.

Ethan has been an exceptional partner to TikTok and a driving force behind Go Fish becoming a badged agency partner, unlocking a new level of strategic collaboration and commercial opportunity between our teams. He led the strategy of our TikTok x Go Fish Partner Summit bringing together over 40 brands. He consistently ahead of the curve when it comes to new product testing, implementing new solutions months before they are publicly available to drive value for the brands he supports. Bottom line: Ethan is the real deal.

Since first connecting in 2022, I’ve seen how Ethan’s unparalleled, hands-on experience gives him a unique ability to translate where platforms like TikTok and Meta are heading. He operates at the intersection of deep operator knowledge, strong relationships and proven results. His connections with the platform allowed us to bring senior leaders from Meta and TikTok directly to SoCom which has been a great benefit.

We did 90K our first full year in business. With Ethan we did 67K in the first month. Last month we sold over 150K on a single TikTok Shop Live Stream. He knows the levers that need to be pulled and over the past 5 years has allowed us to consistently stay ahead of the game with social commerce

Working with Ethan made a huge and immediate impact on our growth. We never imagined EZ Bombs would be the #1 food and beverage brand on TikTok Shop, but here we are… Ethan helped us break the TikTok Shop product launch record while also ensuring we had a cohesive strategy that allowed us to push into meta, email, SMS and eventually scale our retail ambitions.

We brought Ethan on as an advisor over a year ago and it’s been one of the best decisions we've made for Cruva. He’s the kind of person who doesn’t just give advice — he’s ready to get his hands dirty, makes the right introductions, and helps you think through problems in ways you wouldn’t on your own. His impact on our growth has been real and measurable.

Ethan has been an exceptional partner to TikTok and a driving force behind Go Fish becoming a badged agency partner, unlocking a new level of strategic collaboration and commercial opportunity between our teams. He led the strategy of our TikTok x Go Fish Partner Summit bringing together over 40 brands. He consistently ahead of the curve when it comes to new product testing, implementing new solutions months before they are publicly available to drive value for the brands he supports. Bottom line: Ethan is the real deal.

Since first connecting in 2022, I’ve seen how Ethan’s unparalleled, hands-on experience gives him a unique ability to translate where platforms like TikTok and Meta are heading. He operates at the intersection of deep operator knowledge, strong relationships and proven results. His connections with the platform allowed us to bring senior leaders from Meta and TikTok directly to SoCom which has been a great benefit.