Performance Generated Content (PGC) is creator content paid on what it sells, not per video. Why it isn't performance UGC, and how to run it fairly.

GMV Max ROI protection refunds ad credit when ROI falls below 90% of target. Here's what qualifies, what voids it, and how to set campaigns up to use it.

TikTok's docs say GMV Max credits organic and affiliate orders to your ads. Why your ROI looks inflated, and how to measure what GMV Max really adds.

Have proven TikTok Shop sales? Your best Q4 Meta creative already exists. How to run TikTok Shop winners as partnership ads instead of buying new UGC.

TikTok Shop creator levels run L0 to L8. What each level means, the rough GMV bands, and how I use levels when picking creators.